#ESEAeats media toolkit

Thank you for taking an interest in being part of the 1 year #ESEAeats anniversary! The #ESEAeats movement came from the desire to champion and amplify East and Southeast Asian heritage, culture, stories, and so much more, through food. The anniversary date is the 30th November and we would love for you to celebrate with us!

What’s in this toolkit?

You can find:

  • More information on the origin of #ESEAeats
  • Design assets, social media templates, wording for guidance and inspiration. Download our templates here
  • Best practice and steps on how to participate

Any questions and/or feedback, please reach out to Asian Leadership Collective via:

We hope you enjoy celebrating with us, your local community, friends and family in a space where East and Southeast Asian culture is championed in a positive way.

What is #ESEAeats?

ESEAeats stands for East and Southeast Asian eats, an Instagram hashtag and grassroots movement started in the UK by Anna Chan, founder and director of Asian Leadership Collective, and Georgie Ma, podcast host of Chinese Chippy Girl.

On the 30th November 2020 Anna and Georgie launched the #ESEAeats campaign on Instagram to show strength and pride of East and Southeast Asian culture, identity, and heritage through food.

Many of the East and Southeast Asian community, allies, and food lovers came together via #ESEAeats to share positivity and appreciation of East and Southeast Asian stories and memories.

The grassroots hashtag has been used 7000+ from businesses, influencers, and individual Instagram users.

Media coverage and industry articles include Eater London, Huffington Post and Gal-Dem.

Our mission is to create an annual dedicated ESEAeats movement to actively promote East and Southeast Asian food businesses, people, and culture in the community and beyond!

2021’s theme is Teamrice and Teamnoodle!

We’ve had our amazing teamnoodle/teamrice bowl images created by Kar, @sketchykarr. Go find her on Instagram and give her a follow!

How can I get involved?

This celebration centres around sharing stories, memories, recipes, food pictures, videos, and more via the hashtag on Instagram and Twitter. Feel free to get creative!

Download our social media templates to use or for inspiration

The idea is to post directly onto your Instagram grid and Twitter timelines so that it can be shared on the hashtag itself. We know there might be events happening the weekend before and after the 30th, feel free to start posting then.

The main aim is to have as many posts as possible on the anniversary of the conceptualisation of #ESEAeats, raising awareness and message of #ESEAeats. We’re on 7000+ usage at the moment, can we get to 10000 by the 30th November 2021?

Don’t forget to follow the hashtag – like, share, save, and comment on your fellow communities content!

What can I post?

  • Instagram stories, Videos, Instagram and Twitter posts including the tag #ESEAeats

We have created some prompts and slides which you can share Before/After the 30th November, and On the day of 30th November.

Best practice and steps to consider

Instagram stories:

  • Download the designs onto your device and include your own images, gifs, emojis to personalise your story
  • Tag your friends to spread the word, include a “blank” story template on your next story for them to copy from (you could always tag them but use the same colour in the background so that the template looks clean”
  • Link to the media toolkit so others can take part too! There is now a link function via Instagram stories
  • Where you use the teamnoodle/teamrice bowl image, please reference the designer, @sketchykarr where possible
  • Include the hashtag #ESEAeats and tag @asianleadershipcollective so we can reshare!

Instagram posts, reels, videos

  • Share content onto your grid which will be associated with the #ESEAeats hashtag, using our templates and prompts provided if appropriate. You can use them as slides to introduce your own content
  • As well as including your own wording on the caption, please consider including some the story, mission, and aims of #ESEAeats as mentioned in the What is #ESEAeats? section
  • Where you use the teamnoodle/teamrice bowl image, please reference the designer, @sketchykarr where possible
  • Tag your friends, #ESEAeats, and @asianleadershipcollective so we can share the love

Twitter posts

  • Share content onto your timeline which will be associated with the #ESEAeats hashtag, using our templates and prompts provided if appropriate. You can use them as images to introduce your own content
  • As well as including your own wording on the post, please consider including some the story, mission, and aims of #ESEAeats as mentioned in the What is #ESEAeats? section
  • Tag your friends, #ESEAeats, and @AsianLeaderCo so we can share the love

I don’t identify as East or Southeast Asian, can I still post?

Of course you can! We ask that you ensure to be respectful of East and Southeast Asian culture, food, stories, and identities when sharing. Please also aim to amplify those posts and content of the East and Southeast Asian community as well as taking part.

Any questions, feedback, or comments, please get in touch with Asian Leadership Collective

One thought on “#ESEAeats media toolkit

  1. Pingback: #ESEAeats one year on: a celebratory movement of East and South East Asian food culture – Modern Times News

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